The history within the LEGO business begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business providing his timber toys door to door in the town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish sayings, “leg godt, ” which supposed “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system intended for coupling the plastic bricks that would later become referred to as LEGO “Automatic Products Bricks. inches The invention allowed LEGO to make more diverse and intricate toys.

Following that, LEGO expanded the offerings and began to cater to both girls and boys. It introduced a line of “Minifigures” in the mid-1970s that integrated human numbers with posable arms, and also marketed charms sets intended for young girls.

One other expansion more than three decades ago saw the development of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, among other popular themes. In 1999, the LEGO Group entered the Star Battles market, launching value packs featuring the X-wing fighter and TIE Fighter.

While the company grew, it necessary to increase their ability to bring in new products quickly and successfully. To this end, it hired management advisor Jorgen Vig Knudstorp.

He helped the business cut down on products on hand and reduce creation time. This individual encouraged the corporation to build relationships with major toy companies, including Target, Wal-Mart and Toys ‘R’ Us.

This individual also released LEGO Creative ideas, an online community where fans could put up proposals for new Profano sets they wanted to find out produced. This kind of allowed LEGO to test the appeal of new choices and gain feedback ahead of committing to them.

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